Relevant Courses and Coursework

Topics

• Selling and communication techniques
• Prospecting and classifying potential leads
• Planning and executing the sales call
• Responding to objections
• Obtaining buyer commitment

Assignments

• Executed a sales role play where I was a sales representative for Hormel Foods, looking to sell Justin's peanut butter and almond butter cups to UNFI.
• Executed a sales role play where I was a sales representative for Hormel Foods, looking to sell Justin's peanut butter and almond butter cups to Coborn's.
• Completed a semester long sales simternship - this included ten separate assignments that covered classifying leads, prospecting, overcoming objections, and obtaining buyer close.

Topics

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• The marketing mix
• The marketing plan
• Consumer decision process
• Segmentation, targeting, positioning 

Assignments

• Completed bi-weekly team assignments covering the topics discussed all semester long.
• Comprehensive final project - working amongst a team of 6 individuals,  we curated a multi-page reflection and analysis of a marketing simulation.

Topics

• Networking - how to effectively build your network and create professional connections.
• Interviewing techniques - how to make a lasting impression, dress code, business etiquette, and researching the company to prepare.
• Various career paths and how to determine the best fit for you.
• Internships, shadow opportunities, mentors, and work experiences.

Assignments

• Completed an hour long interview with a local business professional and wrote a comprehensive four page report. 
• Expanded my LinkedIn network by more than 100 connections during the semester.

Topics

• The management process
• Organization structure & design
• Communication in organizations
• Groups & teamwork

Assignments

• Bi-weekly collaborative team assignments that covered the topics discussed throughout the semester.